Jockey, a global leader in innerwear and loungewear, has been a household name since 1876. Renowned for its comfort and quality, the brand enjoys a strong market presence in over 140 countries. Jockey holds a dominant position, capturing approximately 19-20% of the men’s premium innerwear segment and a growing 5-6% share in the women’s category.

However, even the best brands face challenges, and Jockey was no exception. A seemingly straightforward website migration turned into a nightmare. Organic traffic, once a robust 200,000 visitors, plummeted to a mere 10,000 overnight. Inaccurate redirection of category pages to homepages and a poorly created sitemap further compounded the issue. To make matters worse, the migration dealt a severe blow to Jockey’s online authority, plunging their Domain Authority to a critical 10, from a previously healthy level.

Facing this downward trend, Jockey knew they needed a growth partner, not just an agency to work with. They needed a team that understood the complexities of SEO and could easily navigate the post-migration chaos. In an industry saturated with agencies promising quick fixes, Jockey sought a partner with a proven track record of delivering sustainable growth. That’s where GimmeGamma stepped in.