Pipefy, a leading workflow management platform founded in 2015 with headquarters in San Francisco and Curitiba, has garnered recognition for its innovative approach to business process automation. Backed by substantial funding of $149 million from Softbank, Peter Thiel’s Founders Fund, and Trinity Ventures, Pipefy empowers organizations to streamline their operations and enhance efficiency. Pipefy has established itself as a trusted partner for industry giants like IBM and Visa, providing scalable solutions for their workflow management needs.

Recognizing the value of data-driven insights, Pipefy sought to delve deeper into the evolving landscape of remote work pre and post-pandemic. To achieve this, they approached GimmeGamma with a unique challenge: build out content assets taht have potential too create buzz with media outlets and generate Brand mentions and backlinks for Pipefy.

Our content marketing and data analytics team working closely with Pipefy’s Vice President of Marketing, Zankar Parekh, sprang into action. We delved deep into Pipefy’s product and the remote work landscape, crafting a targeted survey titled “Pulse of Remote Work: Before & After COVID-19.” Our research was thorough, reaching over 400 remote workers across the US, leveraging tools like SurveyMonkey and Pollfish to gather precise data.