Pipefy's Journey with GimmeGamma: A Case Study
Pipefy, a leading workflow management platform founded in 2015 with headquarters in San Francisco and Curitiba, has garnered recognition for its innovative approach to business process automation. Backed by substantial funding of $149 million from Softbank, Peter Thiel’s Founders Fund, and Trinity Ventures, Pipefy empowers organizations to streamline their operations and enhance efficiency. Pipefy has established itself as a trusted partner for industry giants like IBM and Visa, providing scalable solutions for their workflow management needs.
Recognizing the value of data-driven insights, Pipefy sought to delve deeper into the evolving landscape of remote work pre and post-pandemic. To achieve this, they approached GimmeGamma with a unique challenge: build out content assets taht have potential too create buzz with media outlets and generate Brand mentions and backlinks for Pipefy.
Our content marketing and data analytics team working closely with Pipefy’s Vice President of Marketing, Zankar Parekh, sprang into action. We delved deep into Pipefy’s product and the remote work landscape, crafting a targeted survey titled “Pulse of Remote Work: Before & After COVID-19.” Our research was thorough, reaching over 400 remote workers across the US, leveraging tools like SurveyMonkey and Pollfish to gather precise data.
But data alone wouldn’t cut it. GimmeGamma’s data analysis team meticulously combed through the survey responses, extracting trends and crafting a compelling narrative. This translated into a comprehensive report and eye-catching infographics, all designed to resonate with target audiences.
However, the true magic happened next. Our dedicated outreach team, comprised of 8 digital marketing experts, strategically targeted editors at high-profile publications. Their efforts paid off in spades, securing coveted placements in industry heavyweights like Inc., Techradar, and MSN.
This wasn’t just about link-building; it was about generating genuine industry buzz. The “Pulse of Remote Work: Before & After COVID-19” program secured over 80 high-quality backlinks for Pipefy, a testament to the effectiveness of the content strategy and outreach efforts. But the success went beyond the numbers. The program sparked industry-wide conversations about remote work trends, positioning Pipefy as a thought leader in this dynamic space.
The program’s success speaks volumes about the collaborative spirit and expertise that GimmeGamma brings to the table. It’s a testament to the kind of potent partnerships we forge with our clients, built on a shared vision and a commitment to delivering exceptional results. After all, at GimmeGamma, we don’t just create content – we create connections, conversations, and lasting brand impact.
“GimmeGamma consistently exceeded our expectations. Their team delivered high-quality deliverables on time, while also driving our organic traffic and backlinks significantly. Their dynamic approach was truly instrumental in the success of our link-bait program. Their team was proactive, quick to respond, and consistently available whenever we needed them. We were impressed by their responsiveness and dedication to our goals.”
Zankar Parekh
Vice President of Marketing, Pipefy
