Slang Worldwide (CNSX:SLNG) & GimmeGamma
SLANG Worldwide (CNSX: SLNG), founded in 2017 is a cannabis industry disruptor backed by PowerOne Capital, was making waves with its innovative portfolio of brands. Valued at a substantial $480 million, the company had rapidly expanded its footprint across legal cannabis markets. Following a successful IPO in January 2019, SLANG Worldwide (CNSX: SLNG) solidified its position as a market leader in the cannabis industry.
While SLANG’s overall trajectory was impressive, its O.PEN brand faced a unique challenge. Despite offering a compelling product line, O.PEN struggled to gain significant traction. With organic traffic stuck at a disappointing 35,000 visitors per month, it was clear that the brand needed a strategic digital partner to unlock its full potential and drive substantial growth.
O.PEN was in search of a growth partner who could not only understand the nuances of the cannabis industry but also demonstrate a proven track record of driving results. They were looking for more than an industry leader but a partner they could rely on, someone who’d be the extension of their existing team, offering strategic insights and data-driven recommendations beyond mere campaign execution.
O.PEN's primary goals were to drive website traffic up by at least 200% to reach 60,000 monthly visitors.
We got right to work.
We assembled our expert team of 5 people whose sole focus was achieving O.PEN’s growth objectives. We started by diving deep into cannabis industry trends and audience behavior, crafting an exhaustive keyword list to boost their search ranking. Our on-page optimization magic transformed existing blogs into traffic magnets, while optimized product pages ensured every click converted.
But we didn't stop there.
We conducted a thorough SEO audit using industry-leading tools like Ahrefs and SEMrush, fixing technical glitches and optimizing page speed. Building authority came next, with our outreach team securing high-quality backlinks from relevant cannabis sites, magazines, and aggregators, including Leafbuyer, and Space Coast Daily.
The Results?
Organic traffic skyrocketed to a whopping 103,110 visitors a month—a mind-blowing 300% increase! Backlinks grew by almost 90%, solidifying O.PEN’s online presence. But the real magic happened with revenue—a stellar 70% monthly improvement.
