Buyer intent keywords are basically search terms that represent when a user is searching over the net for making a purchase in their “words”. These search phrases or words suggest that the user is more likely to be getting ready for making a transaction, than to be looking for general information. Additionally, because they indicate that a user is further along in the buying cycle, these keywords are beneficial to advertisers. Also, these keywords or phrases are good for making a purchase.
Keywords indicating buyer intent can be categorized as:
- Low intent, sometimes known as commercial intent
- High intent, sometimes known as transactional intent
- Low-Intent Search Terms
People in the middle of their purchasing trips utilise search terms with low-intent, often known as commercial intent. Those are typically contemplating a purchase and weighing their options or appraising items or services.
These frequently contain terms like “best,” “top,” and “review.”
Low-intent keywords are important in the purchasing process even though they don’t suggest an instant purchase. Why? Because they’re vital for enticing potential clients in the contemplation phases of the buying process.
- High-Content Words
When a potential buyer is very inclined to make a purchase, they use search terms known as high-intent (or transactional intent) keywords. These keywords are useful if you want to turn searches into sales because they are frequently direct and targeted. Especially for pay-per-click (PPC) search ads—advertisements provided to users based on what they search for and some further targeting.
Keywords with high intent frequently contain words or phrases like “buy,” “deal,” “discount,” or “coupon.” or mention the product’s name or brand.
You may raise your income, return on ad spend, and conversion rate by focusing on these keywords.
But still:
Additionally, compared to low-intent keywords, high-intent keywords are typically more competitive and costly for sponsored advertisements.
Why Keywords Based on Buyer Intent Are Important
The following are some of the main justifications for the significance of buyer intent keywords:
- Boost Conversion Rates
By using buyer intent keywords to obtain highly targeted traffic, you may be able to enhance conversions. Since those who search for buyer keywords typically reach the decision stage of the buyer’s journey. These people already know what they want and need. For them to finish the transaction, a mild prod will do.
This suggests:
By tailoring your landing pages and product pages to your target audience’s needs and preferences, you can convince people to buy from you by accurately matching your offer to their needs and aspirations.
For example, it is evident that a person looking for the “best wireless headphones” wants to buy some. They might not know the model or brand to choose, though. That’s the part your content plays.
You might create a helpful guide where you compare different wireless headphones and recommend the best one for specific uses.
- Increase Trustworthiness
You may also increase your reputation and level of recognition in your sector by using buyer intent keywords. You may show prospective customers that you are knowledgeable by creating excellent content that answers their questions and shows you have a workable solution.
You can also use case studies, social proof, and other dependability indicators to back up your claims. And give an example of how you have helped others achieve their goals.
For example, if you sell software that helps customers create online courses, you might target low-intent phrases like “best online course platforms” or “online course platform comparison”.
Provide useful guidance and details. You’ll also portray yourself as a trustworthy resource and provider of solutions.
- Boost Search Engine Visibility
Adding buyer intent keywords to your content can increase organic (unpaid) traffic and your overall visibility. How? By focusing on long-tail keywords, which are more likely to score highly and have a smaller search volume.
These long-tail variations also frequently have higher conversion rates, which can help you produce more high-quality leads. Additionally, you can employ synonyms and related keywords to improve your content for user purpose and relevancy.
For illustration purposes, let’s say you want to rank for the term “online flower purchases.” Make use of pertinent keywords like “best online florist,” “online flower delivery,” or “online flower order.”
By doing this, you could increase the likelihood that potential customers will find you and see you in more search results.
How to Locate Keywords with Buyer Intent
Finding buyer intent keywords are mandatory for PPC and SEO experts.
This is a method for locating buyer keywords.
- Utilise Tools for Keyword Research
Using keyword research tools is one of the finest ways to identify terms with buyer intent.
These tools can assist you in coming up with keyword ideas as well as in analysing the competition among advertisers targeting them, the search volume, and keyword difficulty etc.
As an illustration:
Enter a keyword into Keyword Overview to find out its intent only.
It is seen in the “Intent” widget.
The terms “Commercial” and “Transactional” indicate that the keyword is intended for buyers.
Additionally, the Keyword Magic Tool has a column that displays the intent of each keyword if you’re doing keyword research. In order to determine keyword intent during research, you don’t need to guess or exit the programme.
Simply launch the programme, type in a seed keyword—a broad phrase associated with your company—and press “Search.”
Numerous relevant search phrases will be produced by the programme.
Even more, you can narrow down the list to just display keywords with a specific kind of intent.
Simply select the desired intent from the “Intent” drop-down menu by clicking on it, then click “Apply.”
- Keyword Planner for Google Ads
Another free tool that might assist you in finding keywords for your content and Google Ads campaigns is Google’s Keyword Planner.
You can see the precise keywords that users are entering into Google. Additionally, each keyword’s suggested bid, competitiveness, and average monthly searches
This is how to apply it:
To begin with, visit Google Ads and log in.
If you don’t already have one, you can create one for nothing.
Next, select “Keyword Planner” from the list of options by selecting the “Tools” button located on the menu’s left side.
Choose “Discover new keywords” next, enter a product or service connected to business, and then click “Get results.”
For example, if you sell shoes, you can type “shoes”.
To find buyer intent keywords, look for terms that indicate a high level of buying intent. These terms include:
- Keywords that have been changed include “buy,” “best,” “cheapest,” “discount,” “coupon,” “deal,” “offer,” and “free shipping,” among others. Take the terms “best shoes for running,” “cheap shoes for women,” and “buy shoes online.
- Keywords that incorporate specific product names, models, brands, or qualities. Consider “shoes with memory foam,” “shoes for wide feet,” along with “nike air max shoes.”
- Keywords that involve reviews, ratings, testimonials, or comparisons. Consider “nike vs adidas sneakers,” “asics shoes ratings,” “adidas shoes testimonials,” or even “nike reviews.”
Make use of Google Search
There are a few quick and easy approaches to identify buyer intent keywords using Google search.
Here are some options for locating buyer intent keywords using Google search:
- Employ Google Autocomplete
A feature of Google is called autocomplete, which makes search phrase suggestions as you enter.
By entering a seed keyword and searching for ideas that contain terms like “buy,” “cheap,” “review,” or “best,” you can find buyer intent keywords.
When you search in “web hosting,” for instance, you’ll get ideas like “web hosting comparison” and “web hosting deals.”
- Utilise Related Searches on Google
Google related searches are a list of terms that appear below the top-ranked results on the search results page.
To uncover buyer intent keywords, look for terms that are similar to your seed keyword but have separate modifiers or variations utilising Google related searches.
You will see relevant results when you type in “web hosting,” for example, such as “web hosting services,” “web hosting free,” and “best web hosting for beginners.”
It’s an excellent way to find out more about the requirements and preferences of potential customers.
- Make use of Google’s “People Also Ask” box (PAA)
In the section near the top of the results page, this feature shows a list of questions that other users have also asked. Finding long-tail keywords is another benefit of using it.
It can be applied to determine question-based keywords that contain terms such as “which,” “where,” “how,” or “what.”
For example, if we search for “web hosting,” you’ll see questions like “What is the best web hosting for WordPress?,” “Where can I find free web hosting?” and “How do I choose a web hosting plan?”
- Choose the Correct Keywords to Help Your Business Expand
You may increase sales, attract more qualified traffic, and enhance conversion rates by concentrating on buyer intent keywords.
You can also save time and money by focusing on the phrases that best complement your company’s goals.
How?
Utilise the tools and strategies covered in this article.
For instance, you may easily uncover buyer intent keywords with the aid of the Keyword Magic Tool.
It is possible to filter keywords based on multiple types of purposes. Furthermore monitor vital parameters for every term, such as cost per click (CPC), search volume, and keyword difficulty.
Thus it can be seen that Buyer intent keywords can be extremely beneficial for organizations that aim to sell products online. Are you using the correct buyer intent keywords for your products and not missing out on sales?